Follow-Up Framework (With Scripts!)

Here’s a simple structure based on real emails sent (after a business development call and sending an initial proposal for working together). Use as a starting point and make them your own.

Follow-Up #1: 1–3 Days After Proposal

Goal: Nudge forward + optional time to reconnect

Subject: Quick follow-up

Hi [Name(s)],

Just following up to see if you had a chance to look over the proposal—did I capture what you’re hoping for? Let me know if anything feels off or needs adjusting.

Also happy to reconnect live. I’m available [insert 1–2 options] if either works for you.

Looking forward,

[Your Name]

Follow-Up #2: 3–5 Days After

Goal: Provide a light value-add + a concrete next step

Hi [Name],

Following up to see when works for you to reconnect about working together.

Quick heads-up: I noticed a small typo on [page/email/etc.]. Should be an easy fix.

(Or insert another value add from the list above.)

Let me know if [insert 1-2 days or time options] for a quick touch base.

[Your Name]

Follow-Up #3: 7–10 Days After

Goal: Share an insight + propose a call